Wednesday, April 27, 2011

Social Media News

Social Media Examiner has released its annual report on marketers' use of social media.  

The key findings:

  • 90 percent of marketers say social media is important for business.
  • 88 percent say it drives brand awareness.
  • 72 percent say it drives Website traffic.
  • 62 percent say it drives search engine rankings.
  • 58 percent spend 6+ hours a week on it.
  • 34 percent spend 11+ hours a week.
  • 77 percent plan to increase the use of video.
  • 28 percent outsource at least part of their program.
According to the report, 2011's top four social media marketing tools are Facebook, Twitter, LinkedIn and blogs.
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