Tuesday, February 15, 2011

How to Clone Your Content

Clicking “Publish” doesn’t have to mean your content has reached the end of its life.  With a little ingenuity on your part, it can live on in new incarnations.

Blogger Gautam Hans recommends these seven ways to extend the life of your content:

Guest posts. Reproducing your content as guest posts is a great way to build links and drive traffic to your Website. Write an extract that gives readers a taste of what they can expect if they click through to your site. There’s a good chance they’ll turn into loyal readers.

E-books. Republishing the content of your Website as an e-book is another smart option. An e-book can be used to increase your mailing list. Many people are eager to provide an email address in exchange for a free e-book. Take your work a step up by adding it to the Kindle store. If it’s any good, you’ll make sales.

Membership. If you believe your content’s too valuable to share with just anyone who happens to breeze through your site, consider creating teaser copy and holding the “good stuff” behind a gated area. This is another good way to build your mailing list and add a revenue stream.

PowerPoint slides. Take the key elements of a post and build a set of PowerPoint slides from it that you can add to directories like Slideshare.

Videos. Repurpose your PowerPoint slides into videos, talking the viewer through each set of points.

Podcasts. If you decide to talk through each point, why not also record a Podcast? Ideal material for iTunes.

Evergreen posts.  Posts can become dated quickly. Why not freshen up some of your old ones and recycle them?
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