Influence people

Tuesday, January 25, 2011

What's It About?

In the 20th Century, branding was about presentation.

Now, it's about conversation.

That's according to a recent article in Inc., The New Rules of Branding Your Business Online.”

The authors advise that the place to start is your "About Us" page, "where the world first clicks to learn about your company and the services you offer."

How can you capitalize on "About Us?"
  • Write short, crisp copy that focuses on connecting with visitors.
  • Include personal information in employees’ bios, such as hobbies and favorite activities; links to blogs and personal Websites; and e-mail addresses.
  • Show visitors you want to hear from them and have nothing to hide.

2 comments:

  1. I like this one. Especially the idea of conversation. Very interactive, which puts the user/client more in the foreground. So often it's about "what we have to offer" instead of "how can we help meet your needs?"

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  2. Web usability guru Jakob Nielsen also offers good advice on "About Us" pages. "In any conversation, saying who you are and what you do is basic to good manners. Clearly stating what you do helps customers understand your site as a whole. Communication isn't restricted to About Us. But dedicating an area to providing users with facts about your organization and its history and values helps pull all of the site's content together."

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