Tuesday, January 25, 2011

What's It About?

In the 20th Century, branding was about presentation.

Now, it's about conversation.

That's according to a recent article in Inc., The New Rules of Branding Your Business Online.”

The authors advise that the place to start is your "About Us" page, "where the world first clicks to learn about your company and the services you offer."

How can you capitalize on "About Us?"
  • Write short, crisp copy that focuses on connecting with visitors.
  • Include personal information in employees’ bios, such as hobbies and favorite activities; links to blogs and personal Websites; and e-mail addresses.
  • Show visitors you want to hear from them and have nothing to hide.
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