Thursday, January 6, 2011

Grumpy Old Friends

A new report from Forrester Research, 2011: Now Social Media Marketing Gets Tough, predicts that spam filters will begin to block many Tweets and Status Updates this year.

The new filters, designed to cut clutter, will stop not only many of the messages sent by marketers, but those same ones passed peer-to-peer.

Forrester also predicts a spike this year in worries about privacy, especially among Boomers and seniors, who are rapidly warming to social media.

Growing mistrust will make it harder to engage customers and gather friends and followers in 2011.
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