Saturday, January 22, 2011

Good News, Bad News

Direct Marketing News reports that marketers will spend more on social media in the next 12 months, according to a study by platform provider Alterian.

2011 will be a "turnaround year," when recession-era cutbacks in marketing are reversed, the study shows.  

More than half (57%) of marketers expect their overall budgets to grow.

In addition, three quarters (75%) expect to spend more on social media during 2011 than last year.

But these same folks aren't sure how to take advantage of social media. 

A full third (33%) of marketers say they have little or no understanding of the brand-related conversations taking place.  And only a fourth (27%) say they report those conversations to management.
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