Saturday, December 11, 2010


Potentiate is a boss word that people outside the medical sciences rarely use any more.

It means to strengthen something; to enhance its power or effect.

I just wrapped up a week at the annual meeting of the International Association of Exhibitions and Events.

More than 2,000 people were present.

All 2,000 didn't share the same agenda. 

Some came to study; some, to sell; some, to job search; and some, to schmooze.

But all shared one purpose in common.

All were there to potentiate their personal brands

Maybe that's the ultimate reason we convocate in large groups.

It's an awesome thing to behold.

What are you doing to potentiate your brand?
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