Influence people

Monday, December 27, 2010

B-to-B Buyers and Social Media

In August, producers of the incentive travel-industry show IMEX asked 1,000 B-to-B buyers to share their views on social media

The responses offer a good glimpse into buyers' current preferences.

LinkedIn is the networking site of choice.  It's used by 64% of B-to-B buyers.  Facebook is used by 60%; Twitter, by 27%; and YouTube, by 23%.

Blackberry is the smartphone of choice.  Blackberries are used by 57% of buyers; iPhones, by 31%.

Nearly half the respondents (46%) also said they've increased their use of social media for networking in the past six months.

How beefy is your LinkedIn profile?  How mobile-friendly is your Web site?

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