Tuesday, November 30, 2010


Here's a news flash. 

The Mighty Copywriter has become the nation’s first independent copywriting firm to provide clients ReadSmart®.

ReadSmart® blends IT with neuroscience and applies its formula to marketing.

The technology is a copywriter’s dream come true.

ReadSmart® makes thousands of minor adjustments to copy that result in more memorable messages.  It can be applied to direct mail, collateral, books and other documents to boost comprehension, retention and response. 

ReadSmart® increases reading comprehension by 24 percent; reading speed by 23 percent; reading enjoyment by 38 percent; and—best of all—persuasiveness by 39 percent.

You still need me to write the copy, however.  So I'm not worried about being replaced by a computer.

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