Influence people

Monday, November 1, 2010

Humbug!

The New York Times reports that major retailers, spooked by the soft economy, launched their Christmas shopping season ad campaigns a week before Halloween.

"Some retailers and marketers, worried that uncertainty among shoppers might increase as the weeks go by, hope to pull demand forward by moving up the start of their pitches," according to reporter Stuart Elliott.

Retailers who jumped the Yuletide gate are taking a big chance, however.

"The profusion of Christmas campaigns runs the risk of wearing out shoppers who may at some point tire of all the Santas and candy canes," Elliott notes.

I'm feeling worn out already.  How about you?

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