Influence people

Thursday, October 14, 2010

Have Pen. Will Travel.

When I was seven, my favorite TV show was a western called Have Gun. Will Travel.

Each Saturday night, a lonely gentleman gunfighter-for-hire with the single name of "Paladin" roamed the dusty streets of the little towns getting justice for his clients.  Besides a custom-made Colt revolver, Paladin carried a knowledge of history, Classic and Romantic literature, law and foreign languages.  

He was James Bond in cowboy boots.

Last month, Junta42 and MarketingProfs released an intriguing study, B2B Content Marketing: 2010 Benchmarks, Budgets and Trends, based on a survey of 1,100 business-to-business marketers.

T
he study shows 90 percent of B-to-B practitioners market with content.

It also shows that the average practitioner spends 26% of her budget on content marketing and uses eight tactics, including (in order by popularity) social media, articles, in-person events and e-newsletters.

The three top challenges B-to-B marketing practioners face, according to the study, are:

  • Producing engaging content;
  • Producing a sufficent volume of content; and
  • Finding the money to produce that content.

If you're a B-to-B marketer struggling with these challenges, why not make life easier?

There's a bunch of freelance copywriters roaming the West (and the East).  We want to help you out. 

Have pen.  Will travel.

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