Monday, September 20, 2010

Three Rules for Building Trust

I've written a special report, Path of Persuasion: Winning Customers in the Age of Suspicion.  

It sets out three cardinal rules for
communicating effectively:
  1. Harmonize your messages with your customers’ notions of “truth.”
  2. Speak only in the manner of an authentic organization.
  3. Achieve artless clarity in everything you publish.
By following these rules, you'll create a "comfort zone" in which customer engagement and conversation can occur.

Download your free copy now.
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