Sunday, September 19, 2010

Why Proofreading Matters

Murphy's Law tyrannizes communicators.

That's why proofreading matters. 

Sadly, too many people in marketing communications don't care to proof their own, much less others', work.

But in my experience, the errors that most frequently escape detection are, in fact, consequential.  URLs.  Phone numbers.  Dates.  Locations.  Part numbers.  Prices.  People's names.

Careful proofing isn't "common sense."  It isn't even an art.  It's more like a science.  

If you're willing to pay a little for it, the best guidance I've ever found lies in The Chicago Manual of Style.  If you're not, UK marketing consultancy Clear Thought offers 10 tips for proofreading marketing content free on its blog.

As far as the Village of Crestwood goes, Webster's Dictionary defines the word xenophobia as "an irrational fear of foreigners or strangers."

Ralph Waldo Emerson said, "He who is not everyday conquering some fear has not learned the secret of life."
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