Thursday, September 23, 2010

How to Boost Tradeshow Attendance

Lord willing and the creek don't rise, I'll speak next month at a terrific little conference in downtown Washington, DMAW's Association Marketing Day.

My topic will be tradeshow attendance promotion.

I'll share this year’s best practices for building attendance.  The guidance comes from new research among 40 of the nation’s largest event organizers, provided to me by the producer of the Large Show Roundtable.

But the reason you should be there is to learn from the three other panelists joining the one-hour session, Innovations in Increasing Your Meeting and Convention Attendance.

They're truly impressive.

Direct marketing agency authority Craig Blake, Senior Vice President, Nexus Direct, will explain how to counteract the macro-trends that are putting downward pressure on attendance.

And master marketers Margaret Core, Managing Director, Sales & Marketing, Biotechnology Industry Organization (BIO), and Christine Maple, Marketing Manager, Packaging Machinery Manufacturers Institute (PMMI)will provide dozens of strategies and tactics designed to drive attendance.

Check out the conference Website, okay?
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