Influence people

Wednesday, January 17, 2018

Safety in a Box

Customers' values have changed, and so has their definition of "quality," according to the travel and hospitality journal Skift.

Skift asked 5,000 people in five countries to describe three attributes of the word.

Authentic headed customers' lists. Products and services need not be opulent or expensive to be high-quality; it's more important they're "innovative" and "tell a good story." Customers crave relationships with "brands that deliver goods and experiences that help customers fulfill their desires to become higher quality people." To meet that need, brands must communicate a purpose beyond existing just to sell something.

Safety came next. In an age of anxiety, customers crave psychologically safe spaces. Comfort no longer comes only from stylish design and rich materials, but from knowing you'll receive "care and feeding" by a provider with meticulous standards. Brands that want to capitalize on customers' anxiety may find they cannot avoid taking an openly political stand on some issues.

Ease rounded out the list. Customers want to experience the world without seams. Where that once meant they craved superior craftsmanship, it now means they want simplicity, sincerity, and serenity. "Quality" now denotes "a state within ourselves, the actualization of our idealized self, which is both poised and productive, composed but committed, enjoying while excelling."

Tuesday, January 16, 2018

Americans and the Media: Disappointment and Distrust

Most Americans expect the media to inform them, but a majority (58%) think it's harder than ever to rely on the media for objective news, says a new study by Gallup and the Knight Foundation.

TV programs remain Americans' primary news source, relied on by two-thirds of the adult population. Websites are the next most-popular source.

Equal proportions of Americans (41%) rely on social media sites as rely on newspapers to stay informed, according to the study. Reliance on newspapers is most common among older Americans and Americans with graduate degrees.

Only a quarter of Americans are confident they can distinguish facts from opinions. Age, education and party affiliation affect that confidence. And a quarter of Americans admit they get their news only from sources with a clear political bent.

Monday, January 15, 2018

Only in Washington

CLOSE UP - KAY surrounded by the men. She winces... hesitates... clearly unsure about stating her decision.


Yes. Yes. Yes. Let's publish.

OFF SCREEN - Wild cheers erupt from the Cleveland Park audience.

* * *

I love living in DC. Constant reinforcement isn't required.

But Sunday evening's viewing of "The Post" at our local movie house reminded me why.

Where else would audiences cheer at a scene like that?

Sunday, January 14, 2018

Ad Nauseam

The oblique paradox of propaganda is that the lie in the throat
becomes, by repetition, the truth in the heart. 

— John Grierson

Not only is Obama's birth certificate fake, but Geico saves you 15%.

The statements exemplify the fallacy known as argumentum ad nauseamproof by repeated assertion.

As advertisers and birthers believe, by endlessly repeating a statement, you can drive audiences beyond the brink of caring to challenge it. They're too sick to contradict.

And when the challenges cease, hearts become vulnerable.

The argumentum ad nauseam becomes evidence of its own truth.

Friday, January 12, 2018

Facing Facts

The greatest American superstition is a belief in facts.

— Hermann Keyserling

Facebook is countering fake news by downgrading all news.

Beginning next week, users will see mainly the posts of friends and family in their feeds; publishers' posts will virtually vanish.

In the short term, the decision is harmful. 

Facebook's move will lower users' time on the social network, and lower the "referral traffic" publishers count on. The latter will force all publishers to scramble to make up for the lost eyeballs, and put a lot of them out of business, according to The New York Times.

In the long term, however, the decision is beneficial—to Facebook.

Under scrutiny for abetting Kremlin-backed trolls during the 2016 election, the company confronts the real possibility of government regulation, as it lacks AI's equivalent of a Walter Cronkite or Ben Bradlee to decide what's legitimately newsworthy.

Critics complain the company's move amounts to a news blackout, since nearly half of Americans get at least some of their news from the social network

But CEO Mark Zuckerberg says Facebook is merely "protecting our community from abuse and hate."

The decision signals a return by Facebook to its "college scrapbook" origins ("Look how my new brussels sprouts recipe turned out!")

Takeaway? Ten years from now, we'll chuckle to recall we once believed Facebook was a media company.
Powered by Blogger.